Here ye! Here ye! The Harry Potter franchise has performed a service to its audience (that is, apart from the fantastic entertainment that is already served up, if I do say so myself!)! By hiring an actress that shows an environmental and social conscious, the films have provided a link for die-hard fans between the world of Harry Potter and that of eco-consciousness.
I was viewing actress Emma Watson's official website (http://www.emmawatson.com/) earlier this week because I wanted to see what her next acting project would be after the Harry Potter series was officially wrapped up. I came across a link that showed all the 'projects' Watson actively involves herself in. Mostly related to fashion, this actress gets involved in a multitude of projects and doesn't just lie around or wait for things to happen. She gets things done!
Her collaboration with People Tree, the sustainable and fair trade clothing brand, was her effort to open a few more of the eyes of the younger generation to the benefits of buying from brands that show consciousness of the problems in the world and have a mind to fix it.
“People Tree is a Fair Trade fashion line whose focus is to bring global awareness to fair trade practices. Eighty percent of the collection uses 100 percent organic, fair trade certified cotton coming from disadvantaged communities in Bangladesh and Nepal. The royalties made from the collection will be donated to the People Tree Foundation, an independent charity working with People Tree” (http://hollywoodcrush.mtv.com/2010/02/03/emma-watsons-eco-clothing-line-for-uks-people-tree-premieres-this-week/).
In case you're unaware, Fair Trade Certification is a series of hoops that manufacturing companies have to jump through if they wish to sell their wares with the stamp that says they were made in a way that treated workers and the environment in a courteous and fair way (http://en.wikipedia.org/wiki/Fairtrade_certification#Fairtrade_standards).
With the fame she attained through her lengthy participation in the Harry Potter film franchise, Miss Watson has found the funds and attention needed to partake in a project that she believes is important, with the added bonus of being able to utilize her creative/artistic side as a “creative advisor” on the project.“I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there” (http://www.emmawatson.com/en/Projects/People-Tree/).
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