The designers of the catalog for the clothing line Anthropologie, are famous for their unique photography and layout. I’ve mentioned in a previous blog my belief that this unprecedented page design spikes interest in viewers and does a very successful job of luring in shoppers and their money. But with this weeks interest in how words and images can work together in a design, I want to bring notice to the detail that the layout designers of this magazine do a fine job in combining word and image to create a successful and edgy look for the catalog. The layout design shows a turn for the modern age, with combination of lettering layered on top of an image in the catalog. This gives the magazine a scrapbook-like feel, appealing to moms and teens alike.
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| Anthropologie |
Along with beautiful photographs and clothing that makes an impression, the company Anthropologie chose to collaborate with some artists who really know what they’re doing in terms of catchy new layout design.
The photographer captures words and letters as a dynamic way to create dimension within the photo. By stepping away from the old Walmart and GAP photos of attempting to draw attention to the clothing by shooting it against a dull backdrop, Anthropologie’s photographer incorporates many different elements of expression in the photos, including the use of letters as a partner in creating a fresh view for the fresh look of the season’s clothing line.
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| Wal-mart image |
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| Anthropologie |
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| Anthropologie |
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